Making Health Care More Social
Daughters of Charity Health Care System

Case Study Daughters of Charity Health Care SystemDaughters of Charity turned to Guild West Agency when it was time to implement Facebook for all six of their major medical centers from the San Francisco Bay Area to Los Angeles.

Program Snapshot:

Guild West Agency started from square one and trained the Marketing & Public Relations staff from each hospital starting with the basics of Facebook up through and including Social Media Policies and Procedures, Strategic Planning and Content Development to promote specific Hospital initiatives. Hospitals are in the unique position of trust with sensitive personal information, which made Content Development and Fan Page Monitoring of vital importance.

Training:

In person Social Media Boot Camps (twice per year) covering area’s of Social Media Networking that are appropriate for the Healthcare field including Facebook, Twitter, LinkedIn & Google+.

Conducted a Brown Bag Tele-seminar/Webinar when Facebook rolled out major changes and trained staff on all aspects of those changes.

One-on-One Facebook training either in person or over the phone with trouble shooting as needed.

Program Implementation:

Strategically Established and Launched Fan Pages for Each of the 5 Medical Center’s – Rolling out up to two hospitals at a time.

Provided continual support to Fan Page Administrators including:

  • Technical Trouble Shooting
  • Content Development &
  • Support in dealing with negative comments.
  • Grew fan base organically and with:
  • Compelling health related content
  • An Enter to Win Sweepstake
  • Page Migration

Results:

Fan Base grew from 0 to over 39,000 weekly visitors and successfully trained Community Managers and additional Fan Page Administrators for each Medical Center.


Gary J. Summers – Entrepreneur

Case Study Gary SummersGary Summers is an incredibly dynamic entrepreneur with the Midas touch. Guild West Agency has worked with Mr. Summers for well over 20 years as he establishes, grows and eventually sells several businesses to major corporations. Mr. Summers corporations are within the legal field either providing Liability Expert Witness Services for Complex Technology Fields or intellectual property asset management. Mr. Summers current business is Summers Technology Group

Program Snapshot:

Guild West Agency has been a trusted partner for all of Mr. Summers marketing needs for each company he founded.

Here is a partial list of some of the services:

  • Branding & Re Branding – Logo Development
  • Business Stationary (for multiple offices throughout the US) – Business Cards, Letterhead, various size envelopes, desk pads, forms, signage
  • Ad Campaigns – Print & Digital
  • Websites and Landing Pages
  • Domain Name Search, Domain Acquisition & Maintenance
  • Establish & Manage Ad Word Campaigns
  • Public Relations
  • Collateral – Brochures and Self Mailers
  • Newsletters
  • Direct Mail Campaigns
  • Branded PowerPoint Presentations
  • Photography – Executive Portraits

Unique Solution:

While developing one of many websites for Mr. Summers for his company, Silicon Valley Expert Witness Group the challenge was to develop a way for client Attorneys to search then select prospective high-technology expert witnesses from an extensive online database of over 900 CV’s. The Attorney can select and save the numbered CV’s and e-mail a complete list to one of Silicon Valley Expert Witness’s Case Managers to begin the proffering process.

Guild West Agency began the process by building a back-end PHP database and custom programming that would simplify the process allowing the Attorney/Client to select and save CV’s and when ready the website generates a complete e-mail and sends it to the appropriate Case Manager. Our in depth understanding of the client, the technology and their individual needs allowed us to add in some additional functionality that streamlined the process for all involved.