Social Media has become the heart and sole of customer communications. Corporations and brands rely on Facebook, Twitter, LinkedIn, Snapchat, Instagram and Pinterest to educate current and potential customers on their products and services. Even when Marketers utilize more traditional marketing methods like print and broadcast media there is always a social media component giving customers a way to directly engage with brands and their products and services.
When a customer is unhappy with a product or service they used to call a customer service number, stay on hold for a long period of time then speak with a customer service rep. Today customers jump on Twitter or Facebook to complain and many brands have large war rooms staffed with social media staff who’s sole purpose is to make you happy. Customer service used to receive the phone call or e-mail but today if someone Tweets about a product problem or requiring tech support, competent support staff respond with and informative tweet directing the customer to a link with the answer to their question or concern.
What about product development or engineering? When you really listen to your customers within Social Media they will tell you what they would like to see in your products or from your services. Marketing is staffed by “Listening Officers” who monitor customer complaints and comments. It’s these comments that turn into new products and services from the companies who truly listen.
Gone are the days of traditional marketing with Spray & Pray promotions! You can no longer get people’s attention solely with marketing messages. Caring and empathy replace the old marketing plan of attack. Welcome to the world of “Un-Marketing”! Here’s where Guild West Agency comes in:
Guild West Agency will start the process by finding out where your customers hang out and where they go to get the bulk of their information.
We work with you to develop a content strategy to engage your customers. Blatant marketing messages fall on deaf ears. People are really good at blocking sales speak. Social Media allows you to speak with your customers, not at them and develop and encourage brand evangelists who practically do the marketing work for you.
Social Media Simplified – From a business perspective, what is the purpose of Social Media? To engage with potential customers, educate them about your product and establish trust and turn that trust into profit. Guild West Agency has a proven track record. We understand Social Media at the deepest most complex level yet we have the unique ability to break things down into easy to consume bite size pieces for people at every level of your organization.
Guild West Agency offers:
- Strategic Planning
- Content Development
- Social Media Monitoring
- Content Curation
We simplify the process and either Guild West Agency will manage every aspect of your social media plan or we can train and equip you and your staff for success. We empower your team to use social media tools in a safe, effective and consistent manner.Your customers are talking about your products and services, wouldn't you like to be in the room during the discussion? Social Media gives you a seat in that room.Click To Tweet
Are you ready to dive in and take your social media efforts to the next level? Shoot us an e-mail [email protected] and we will get you started!