Facebook Minimum Effort – Maximum Results
My analogy may be a bit hard to grasp at first, but bear with me. I personally love to garden. I like the beauty of the flowers and the amazing flavor of home grown fruits and vegetables and I also LOVE Facebook.
Nurturing a Garden is Like Nurturing Facebook
I really enjoy nurturing and growing different communities within client’s fan pages. Most people are afraid to dive into Facebook because in order to do it well the perception is that you need to invest an enormous amount of time. This isn’t always the case. Like gardening, everyone loves the final end product. I have countless friends that as much as they enjoy my homegrown produce and marvel at my flower garden, they assume that I’m spending a huge amount of time working in my garden.
I’ll let you in on a little secret. Every spring, I venture forth to the local nursery or plant store and spend a little time with one of the experts. I seek out the one person that I see is the most knowledgeable and someone that doesn’t mind answering questions. We discuss what my desired end result is, how much sunlight and water the area gets and we move on to discuss what I need to get to accomplish my goal.
Green Thumb vs. Blue Thumb – What do they have in common?
Here’s my secret, I always ask for little or no maintenance plants. If they were flowers, I’d like them to bloom all season and never need to have old blossoms removed. I want the maximum benefit with minimum effort. Facebook can be the same as my garden. I start by taking the time to discuss with clients what are their expectations, we establish a plan and then we discuss how to implement their plan. Just like with gardening, you could simply hire a gardener. With Facebook, you can hire a Community Manager or Social Media Ninja.
Remember, you will get out of Facebook or a garden what you put into it. During a heat wave your garden may need extra water and attention. With your fan page, when the engagement heats up you will need to invest more time into your managing your page.
IF you are realistic about your expectations and you invest the time and effort necessary to meet your objectives you will be blown away by the end result. The fruit of your labor could be oh so sweet! Trust me because I’m the lady with 1 green thumb for gardening and 1 blue thumb for my other love, Facebook.
Can you think of any other ways that nurturing a garden is like nurturing Facebook? Please let me know in the comments below.