Colorectal Cancer

How To Be #1 at #2 – Warning Toilet Humor To Follow

If you think it’s hard to generate excitement about your product or service, what if you are trying to be #1 at #2? Stand by for Potty humor.

March is National Colorectal Cancer Awareness Month. Colorectal cancer is the 2nd leading cancer killer in the United States. According to the American Cancer Society, in 2016, it’s estimated that there will be 134,490 new cases and 49,190 deaths.

Read More

[BREAKING NEWS] How To Become Part of the News Story

Becoming Part of the StoryA breaking news story offers an incredible potential for savvy PR and marketing professionals. Following the news is critical to making the news. As you follow breaking stories look critically at the situation and figure out the hook that will deal you into the story. Yes, there will be opportunities when you will want to become part of the story and you can legitimately do so, here’s how:

Read More
Mark Zuckerberg Facebook Q&A

Mark Zuckerberg Answer For Stephen Hawking’s Will Blow Your Mind

Yes, Mark Zuckerberg surprised Facebook with an impromptu Q&A. For one hour, he answered as many questions as he could. Mark fielded questions from all over the world ranging from simple to the more esoteric many were personal and his candor on some challenging issues facing Facebook surprised me. Here’s what you missed:

Read More

16 Epic #SMMW15 Tips from Awesome Social Media Experts


#SMMW15 –
Jacob Sapochnick, Heidi Garland & Mike Gingerich

Social Media Examiner’s Social Media Marketing World 2015 combined all the best of the digital social media realm with engaging, interacting and networking with peers and thought leaders in the social media marketing world. If you didn’t have the time to attend take just a few minutes and take a look at my top takeaways.

Read More

My Quest To Be Allowed To Use a Charlie Hebdo Cartoon

Charlie Hebdo

Charlie Hebdo Political Cartoon

How do you get permission to use a Charlie Hebdo political cartoon that you saw days earlier on Facebook? It takes a little ingenuity, knowing key people and a lot of Social Media Support to track down a cartoonist 6,000 miles away and to accomplish the impossible in less than 1 hour.

I have always had the uncanny ability to resolve challenging situations with clever solutions yet this is one for the record books!

Read More

BlogHer ’14 – Synopsis, Speakers, Sponsors & Swag

BlogHer '14

BlogHer ’14

This is a perfect example of the power of Facebook and more importantly the friends we follow for getting the word out about important events. As I was dashing out the door Thursday to a host of important meetings I noticed that Facebook friends and social media superstar Peg Fitzpatrick was coming to California. I sent her a quick message and discovered she was coming to my home city for BlogHer ’14.

She suggested that I attend. My day was already heavily booked with meetings ending at 8:30 PM and starting all over early morning on Friday. I did a little research and Tweeted my questions to @BlogHer and (Diane Lang) Momo promptly responded! I decided that BlogHer ’14 was an event not to be missed and I’m so glad I did because it was an incredible conference, here’s why.

Read More

“Mad Men” or Modern Marketing – Tools vs. Time

Great Marketing

Mad Men vs. Modern Marketing

Great marketing is still marketing regardless of the tools you use or the time it takes. Marketing, in various forms, has been around since the beginning of time. Old school ad agencies were highly effective in their day yet cutting edge digital marketing is taking things to a whole new level.

Read More

Facebook f8 Keynote – Marketer’s Perspective

Move Fast With Stable Infra

Mark Zuckerberg f8 Move Fast With Stable Infra

This years’ f8 theme is to Build a Stable Mobile Platform and support the Mobile Eco System! Mark Zuckerberg opened Facebook’s 2014 f8 with a new and improved message for developers and Facebook users. One of the biggest challenges for App Developers today is they have to build their app across multiple platforms. You have to build your app for iOS, Android, Microsoft and the Web. Facebook has a new solution, the Cross Platform Platform (not a typo that’s what he said).

Read More

The Secret of Creating Viral Content from J. S. Bach and DJ Earworm

Vector illustration of abstract. man face silhouette in profileWhat does a guy who’s been dead for almost 265 years have to do with Social Media and creating viral content?

Let’s start with J. S. Bach. Johann Sebastian Bach was a brilliant composer who not only composed his own music, but he also augmented it, which in musical terms is called a “Variation on a Theme”. Think about it, Social Media is all basically a “Variations on a Theme”. Classical music composers would write a simple harmonized melody that either the original composer or other’s embellished upon.

Read More