The Secret of Creating Viral Content from J. S. Bach and DJ Earworm
Let’s start with J. S. Bach. Johann Sebastian Bach was a brilliant composer who not only composed his own music, but he also augmented it, which in musical terms is called a “Variation on a Theme”. Think about it, Social Media is all basically a “Variations on a Theme”. Classical music composers would write a simple harmonized melody that either the original composer or other’s embellished upon.
This is similar to the way that we all use social media or our blogs to share information. When Facebook’s reach and engagement fell off a cliff we all composed tweets, blogs and Facebook posts on the subject. The information was the same yet it was shared by countless people via different social portals therefore it was a modern day ‘Variation on a Theme’.
Fast forward to present day modern music and the brilliant and talented DJ Earworm. He’s not a composer yet he has a huge fan base for his music. If you aren’t familiar with DJ Earworm his claim to fame is his compilations of popular music from the previous year into one amazing “song”. DJ Earworm does not compose his own music. What he does is take audio and video clips from the top musicians, for example, of a particular year to create his compositions.
Here is his tie in to social media, a vast number of social media experts that we all know and love have created entire businesses repurposing OPC – Other Peoples Content. They know just which content to share to fully optimize their fan’s experience again similar to D.J. Earworm.
Creating Viral Content
So what is your takeaway from this musical journey from the Baroque Period with J. S. Bach through Modern Music with DJ Earworm and how does this have anything to do with creating viral content? You have the ability to be a Content Composer or a Content Curator or hopefully both.
Within the various social portals that we all work within it’s rare when you follow someone who only creates and share’s their own content. It’s also true that someone who exclusively shares OPC is sometimes sending his or her audience away to the original creator’s site.
Marketing is all about the perfect mix.
- Know your sweet spot
- Create your own content
- Embellish upon your evergreen content
- Incorporate the optimal mix of valuable information and content shared by others.
Now it’s your turn! Combine the perfect mix of content to take your message viral. Want help? If you would like to know just how to craft the perfect message or find the perfect mix to reach your optimal client you can message me below or shoot me an e-mail at contact me to see how we can take your product or service to the next level.