The Secret of Creating Viral Content from J. S. Bach and DJ Earworm

Vector illustration of abstract. man face silhouette in profileWhat does a guy who’s been dead for almost 265 years have to do with Social Media and creating viral content?

Let’s start with J. S. Bach. Johann Sebastian Bach was a brilliant composer who not only composed his own music, but he also augmented it, which in musical terms is called a “Variation on a Theme”. Think about it, Social Media is all basically a “Variations on a Theme”. Classical music composers would write a simple harmonized melody that either the original composer or other’s embellished upon.

This is similar to the way that we all use social media or our blogs to share information. When Facebook’s reach and engagement fell off a cliff we all composed tweets, blogs and Facebook posts on the subject. The information was the same yet it was shared by countless people via different social portals therefore it was a modern day ‘Variation on a Theme’.

Fast forward to present day modern music and the brilliant and talented DJ Earworm. He’s not a composer yet he has a huge fan base for his music. If you aren’t familiar with DJ Earworm his claim to fame is his compilations of popular music from the previous year into one amazing “song”. DJ Earworm does not compose his own music. What he does is take audio and video clips from the top musicians, for example, of a particular year to create his compositions.

Here is his tie in to social media, a vast number of social media experts that we all know and love have created entire businesses repurposing OPC – Other Peoples Content. They know just which content to share to fully optimize their fan’s experience again similar to D.J. Earworm.

Creating Viral Content

So what is your takeaway from this musical journey from the Baroque Period with J. S. Bach through Modern Music with DJ Earworm and how does this have anything to do with creating viral content? You have the ability to be a Content Composer or a Content Curator or hopefully both.

Within the various social portals that we all work within it’s rare when you follow someone who only creates and share’s their own content. It’s also true that someone who exclusively shares OPC is sometimes sending his or her audience away to the original creator’s site.

Marketing is all about the perfect mix.

  • Know your sweet spot
  • Create your own content
  • Embellish upon your evergreen content
  • Incorporate the optimal mix of valuable information and content shared by others.

Your Turn

Now it’s your turn! Combine the perfect mix of content to take your message viral. Want help? If you would like to know just how to craft the perfect message or find the perfect mix to reach your optimal client you can message me below or shoot me an e-mail at contact me to see how we can take your product or service to the next level.

The Secret of Creating Viral Content from J. S. Bach and DJ Earworm was last modified: December 27th, 2016 by Heidi Garland

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14 comments

  • Robin Strohmaier February 24, 2014   Reply →

    Excellent article, Heidi! I love the comparisons using Johann Sebastian Bach and DJ Earworm. You nailed this!

    • Heidi Garland February 24, 2014   Reply →

      You are too kind Robin. Thank you. Who knew that music terms would have a place in social media 🙂

  • Denys Kelley February 24, 2014   Reply →

    Great article- marketing is the perfect mix of the four areas you mentioned.
    Love it when you find that sweet spot with the right mix to help others.
    And who knew that Music would play a part in social media!

    • Heidi Garland February 24, 2014   Reply →

      Thanks Denys for your wonderful comment. As I always say, Success Leaves Clues! Why reinvent the wheel when you can simply improve it 😉

  • Jen February 24, 2014   Reply →

    Excellent article Heidi! I love how compared social media with music. I would never have thought to make the comparison, but it is perfect. Well done!

    • Heidi Garland February 24, 2014   Reply →

      Thank you so much Jen for your wonderful comment. I’m a little bit of a Content Composer myself.

  • Caroline March 1, 2014   Reply →

    And of course there have been many a popular artist who has ‘curated’ JSB and others music – e.g. Barry Manilow (Could it be Magic – influenced by Chopin), Eric Carmen (All by Myself – Rachmaninoff) 😉
    Little bit of trivia over for the day.

    • Heidi Garland March 1, 2014   Reply →

      Caroline, you are a lady after my own heart. It took a great deal of restraint to NOT share more comparisons. Love the way you think! Thank you for your comment!

  • Livvie Matthews March 1, 2014   Reply →

    I agree, comparing social media with music is a great idea. Sharing others content is one of the best ways to connect and build relationships and isn’t that what social media is all about? Great article, Heidi.

    • Heidi Garland March 1, 2014   Reply →

      Livvie you just made my day! You always share such great content as well. I appreciate your comment. Thank you.

  • Roslyn Tanner Evans March 1, 2014   Reply →

    Interesting analogy. Been looking for unique analogy for my business.

    • Heidi Garland March 2, 2014   Reply →

      Thanks Roslyn! I’m glad you liked it. Thank you for your comment.

  • Sonja March 2, 2014   Reply →

    As always, very interesting. Love the paragraph about creating the perfect mix.

    • Heidi Garland March 2, 2014   Reply →

      Thanks Sonja. I’m so glad you liked it. Thank you for your comment!

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