Why it’s Smarter to Give First So You Can Sell More on Facebook
Your product or service is the best of it’s kind so everyone will want to buy it right? Why should you invest in establishing a relationship with your fan’s before you start selling to them? The premise behind social media is that when you properly engage your fans they will spread the word about your product or service for you making selling unnecessary, but how do you get to that point? You GIVE to GET!
Here’s an analogy that may explain it better. A newly established business goes to a local bank and sets up a business checking account. Once the account is set up you ask to withdraw $5,000 yet you haven’t made a deposit, is that a problem? The bank might think so but the business may not. It’s the same with Social Media you need to make a deposit before you can make a withdrawal. With the bank scenario, once the company makes a deposit into the bank account they will start earning interest.
Social media is similar in many ways. The more “deposits” you make in the form of compelling content the larger your fan base will grow. Once you established a raving fan base they will be clamoring for what ever it is that you have to sell. It will become irresistible.
When Michael Stelzner, of Social Media Examiner, started his new venture he made the commitment that he would not “sell” to his fan base until he reached a substantial number of fans. His strategy worked because SME is one of the top Social Media blogs in the country with a Facebook fan base of over 132,000 and 203,000 subscribers to their daily blast e-mails.
So what’s the best way to sell on Facebook? You give first, then you give again and once you have established a strong engaged fan base THEN you can consider selling but not before. Any questions?