If you think it’s hard to generate excitement about your product or service, what if you are trying to be #1 at #2? Stand by for Potty humor.
March is National Colorectal Cancer Awareness Month. Colorectal cancer is the 2nd leading cancer killer in the United States. According to the American Cancer Society, in 2016, it’s estimated that there will be 134,490 new cases and 49,190 deaths.
A breaking news story offers an incredible potential for savvy PR and marketing professionals. Following the news is critical to making the news. As you follow breaking stories look critically at the situation and figure out the hook that will deal you into the story. Yes, there will be opportunities when you will want to become part of the story and you can legitimately do so, here’s how: