16 Epic #SMMW15 Tips from Awesome Social Media Experts
Social Media Examiner’s Social Media Marketing World 2015 combined all the best of the digital social media realm with engaging, interacting and networking with peers and thought leaders in the social media marketing world. If you didn’t have the time to attend take just a few minutes and take a look at my top takeaways.
Mark Schaefer gives the best hugs in all of social media and he crams the most relevant insight and information into a 1-hour session with out holding anything back. Key take away – You don’t have to wait to be picked. Pick yourself! Another recurring theme – Your niche is YOU! I started reading “The Content Code” at the airport and couldn’t put it down. It’s a must read if you are at all interested in igniting your marketing.
Chris Brogan isn’t just a sweaty selfie on Instagram. He is incredibly genuine and warm hearted. You walk away from his session titled “Belong” with amazing insights. Key take aways – Stop trading dollars for hours – and – You need to earn the right to sell. He made me smile when he said, “My bank doesn’t accept likes”
[tweetthis]“My bank doesn’t accept likes” Chris Brogan[/tweetthis]
Heidi Garland is the SHORTEST person in social media and I have photo’s to prove it.
Melonie Dodaro is gracious and engaging. She is incredibly knowledgeable about LinkedIn marketing. She has the unique ability to remember special and unique details about those of us who have known her for years within the online world, which makes you, feel pretty special.
Joshua Parkinson of Post Planner writes the most compelling blog headlines.
Michael Stelzner and his team create the most EPIC event on the planet! I am all in for his upcoming Social Media Marketing Society. Key take away (hard to pick just one) “Don’t get distracted by every squirrel that goes by.” AND – ABY – Always be YOU! Side note: Michael Stelzner is 12 feet tall, just ask his daughter.
[tweetthis]ABY – Always be YOU! ~ Michael Stelzner[/tweetthis]
Juan Felix is one of the most unassuming geniuses in Social Media.
Mari Smith remains the kindest woman in all of social media and she still reigns supreme in Facebook marketing.
Joe Pulizzi wears the best ORANGE footwear, which is a subtle homage to his brand. Key takeaway – Find your content TILT. Make sure that your content is genuinely unique and not just a redo of someone else’s content. BE UNIQUE and be relevant to 1 audience.
Jenn Herman is one of my top go-to’s for Instagram. I had no idea that she had a “day job”. She is one kind and dynamic lady who, once her daughter is born, will be that one in a million moms who can do it all.
April Heavens-Woodcock, of Touching Clients, is one of the world’s best at networking. She asks genuinely probing questions to find out what makes key thought leaders tick. Her knowledge base is incredible and she has a heart of gold.
Julie Mason, The Social Media Princess – has a level of confidence that is unmatched. She knows her stuff and her unique business model is one we should all emulate.
Jenny Brennan is the 2nd shortest person in Social Media and passionate about the work that she does. She knows her stuff and she’s an incredible advocate for AgoraPulse, my current favorite social media tool.
Martin Shervington has more energy than any 10 people and he uses that energy, unique brainpower and drive to reach 30,000 people in just 9 months AND he makes it sound easy. Key Take Away: Ask Permission. Add Value and Build your community!
Neal Schaeffer kicked off his session by saying – ‘Only you know your business objectives so OWN your social strategy.’ Key Take Away – People don’t scale. Choose what you do strategically!
TOP #SMMW15 Tools and Apps
#1 is AgoraPulse – If you aren’t monitoring how can you show your clients genuine ROI? My results thus far…mind blowing! More on this later.
Random #SMMW15 Takeaways:
I did spend a little time in my hotel room watching f8 – Key take-away: Facebook is upgrading native video and downgrading video from YouTube. Duly noted and implemented.
Surprise #SMMW15 Takeaway:
Not everyone looks like his or her avatar!
All in all #SMMW15 was, in my opinion, the top annual event for social media marketing people. It combined the digital world, yes I was finally able to meet many of my Facebook friends, and real live meet and greet fun activities. I was thrilled to see Dorien Morin-van Dam, Jacob Sapochnick, Mike Gingerich, Batya Sabag, Sandi Eveleth, Emeric Ernoult, Sherry Hayes-Peirge, Wes Schaeffer, Carin Galletta Oliver, Andrew Foxwell, Adam Franklin, Kim Garst, Robbi Hess, Ali McGee Kelly, Ashlee Marie, Ian Cleary, John DiJulius, Amy Hall, Matt Cherry, Antonio Calero, Erin Cell, Lisa Kalner Williams, Ronnie Bincer and Kim Reynolds! Note, this is the short list!
Since my business model for Guild West Agency is just the right mix of digital and in-person event marketing for me, #SMMW15 was nirvana. As incredible as online webinars are for learning about the social media world we live in, it doesn’t compare to meeting these wonderful people in person. So will I see you at #SMMW16? I’d like to hear your take aways. Please share in the comments below!