#SMMW15 –
Jacob Sapochnick, Heidi Garland & Mike Gingerich
Social Media Examiner’s Social Media Marketing World 2015 combined all the best of the digital social media realm with engaging, interacting and networking with peers and thought leaders in the social media marketing world. If you didn’t have the time to attend take just a few minutes and take a look at my top takeaways.
Mad Men vs. Modern Marketing
Great marketing is still marketing regardless of the tools you use or the time it takes. Marketing, in various forms, has been around since the beginning of time. Old school ad agencies were highly effective in their day yet cutting edge digital marketing is taking things to a whole new level.
Consumable Content and the Fruit Salad Tree
The beauty of this tree is that there are 4 different fruits trees grafted together to make one tree with peaches, plums, apricots and nectarines. Each fruit ripens at a different time usually a few weeks apart.
What does a fruit salad tree have in common with marketing and why does it matter? CONSUMABLE CONTENT!