Social Media is a powerful tool used by businesses to brand and promote their products and by everyday people to share life events, photos and to keep in touch with friends and family. Social media brings people closer together and it’s doing so now in a unique and wonderful way.
You may have noticed numerous distinguished social media fan pages have a wonderful pink tab that says “Prize Draw”. This is the brainchild of Clive Jones of Gold Star Media with the support of Denys Kelley of Kelley Pro Media. If you click on the tab, you are taken to Heidi’s Heroes where you can read Heidi’s story about her cancer battle. At the end, you are encouraged to make a $10 donation to the American Cancer Society – Making Strides and will be entered into a raffle for some incredible prizes.
Your product or service is the best of it’s kind so everyone will want to buy it right? Why should you invest in establishing a relationship with your fan’s before you start selling to them? The premise behind social media is that when you properly engage your fans they will spread the word about your product or service for you making selling unnecessary, but how do you get to that point? You GIVE to GET!
If we asked you who your biggest competitor was you would rattle off a list of companies that sell the same product or service that you sell or something close to it. You would be surprised to learn that within social media that isn’t always correct.