What does a guy who’s been dead for almost 265 years have to do with Social Media and creating viral content?Let’s start with J. S. Bach. Johann Sebastian Bach was a brilliant composer who not only composed his own music, but he also augmented it, which in musical terms is called a “Variation on a Theme”. Think about it, Social Media is all basically a “Variations on a Theme”. Classical music composers would write a simple harmonized melody that either the original composer or other’s embellished upon.
Social Media is a powerful tool used by businesses to brand and promote their products and by everyday people to share life events, photos and to keep in touch with friends and family. Social media brings people closer together and it’s doing so now in a unique and wonderful way.
Your product or service is the best of it’s kind so everyone will want to buy it right? Why should you invest in establishing a relationship with your fan’s before you start selling to them? The premise behind social media is that when you properly engage your fans they will spread the word about your product or service for you making selling unnecessary, but how do you get to that point? You GIVE to GET!
If we asked you who your biggest competitor was you would rattle off a list of companies that sell the same product or service that you sell or something close to it. You would be surprised to learn that within social media that isn’t always correct.
A trade show isn’t just graphics and giveaways. The value of a trade show is the potential exposure for your brand and your products.